Motorrad Alley Lipa:
A Premium Motorcycle Destination Built with Wilcon
February 7, 2025
Motorcycle enthusiasts know that a great ride doesn’t end when the engine stops—it continues in spaces designed for both function and experience. In Lipa City, Batangas, Motorrad Alley is redefining the motorcycle retail landscape. As a unique motorcycle complex, it houses multiple exclusive and multi-brand stores, including Royal Enfield Lipa, Vespa-Aprilia Lipa, Honda Bigwing Lipa, Suzuki 3S Lipa and Kawasaki Krib Lipa. But beyond just selling bikes, Motorrad Alley is about creating a destination—one that offers exceptional ambiance and customer experience, and Wilcon Depot plays a key role in making that vision a reality.
The Wilcon Factor
New Nemar Development Corporation, the company behind Motorrad Alley, believes in crafting well-designed stores that stand out. “When it comes to the motorcycle industry, there are many stores out there,” shared General Manager Melquisedec E. Mendoza. “But when it comes to New Nemar, our mission is to develop well-designed stores. No matter where you go, our stores always look better.”
Motorrad Alley’s concept goes beyond the typical motorcycle store. Each showroom is meticulously designed to reflect the unique character of the brands they house—its latest Suzuki 3S (Sales, Service, and Spare Parts) exudes a sleek, showroom-style feel; Kawasaki is bold with its all-black and brick interior, further complemented by the Sol Ceramica Floor Tile for a dynamic finish; Royal Enfield embraces an industrial wood aesthetic with Sol Ceramica Outdoor Tiles adding to its rugged charm; Vespa is modern and chic, featuring Saigres Floor Tile for a stylish yet cozy atmosphere; while the main Motorrad Alley showroom channels a distinct New York loft vibe.
The choice of materials played a crucial role in bringing this vision to life, and Wilcon’s wide selection of high-quality tiles, plumbing fixtures, and PC wall cladding allowed the team to execute their designs with precision. Honda Bigwing Lipa with its grand and sophisticated showroom, features Basel Polished Floor Tile and Sol Ceramica Matte Floor Tile, ensuring an elegant and polished look. Suzuki 3S’s display area incorporates the Saigres Glossy Floor Tile, enhancing its bright and modern aesthetic, featuring the latest Suzuki big bikes, as well as its adventure bike lineup and a dedicated service area for top-notch maintenance.
From the flooring that enhances each showroom’s ambiance to the PC wall cladding that gives Honda Bigwing its distinct facade, every element sourced from Wilcon contributes to the cohesive, high-end look that Motorrad Alley is known for. “Coordinating tiles and fixtures with the overall theme creates a harmonious space,” adds FAMA Construction Corporation.
Design Impacts Customer Experience
At Motorrad Alley, design is not just about looks– it directly impacts customer experience. Mendoza explains that the ambiance in each showroom is intentional, designed to immerse customer’s in the brand’s world while ensuring comfort. “When you enter a typical motorcycle shop; it’s usually plain and straightforward. They sell you items and you buy them. But here, you experience something different. Each store has a unique vibe that makes shopping more enjoyable.”
This approach has been a hit among customers and impressed motorcycle manufacturers. Honda Bigwing Lipa, for instance, is the first in South Luzon and the second biggest in the Philippines, yet its triangular apex facade– unique to Motorrad Alley– makes it one of a kind. Mr. Mendoza also shared that international executives praise their store, noting that they haven’t seen anything of its scale before. Meanwhile, Royal Enfield Lipa stands out as the most beautiful and well-maintained branch in the Philippines.
Beyond aesthetics, the choice of durable, high-quality materials from Wilcon ensures long-term efficiency. Even in high-traffic areas, materials like the Sol Ceramica Wood Planks Floor Tile, with its ceramic matte finish, were chosen for Kawasaki showroom’s flooring to enhance both function and style. “Quality materials are essential in our business,” Mendoza emphasizes. “They provide long term cost efficiency, enhance customer satisfaction and trust, elevate brand value and ensure safety and functionality.”
Partners on the Same Page
For New Nemar Corporation, working with Wilcon goes beyond just sourcing materials– it is about reliability and service. Wilcon’s availability, nationwide presence, and customer-focused approach have made them a trusted business partner. “With 100 stores nationwide, Wilcon makes it incredibly convenient for us to get what we need, no matter where we are,” FAMA Construction Corporation shares. “We also appreciate the prompt response when it comes to product replacements and warranties. Even when an item exceeds its warranty period, Wilcon often accommodates us because of our loyal partnership.” Wilcon’s commitment to excellence aligns seamlessly with Motorrad Alley’s philosophy. “Just like Wilcon, we don’t just focus on selling products–we focus on the experience. Our stores are organized, well-maintained, and air-conditioned. The same way Wilcon sets a different standard for home improvement, we set a different standard for motorcycle retail.”
A Place to Connect
More than being a retail hub, Motorrad Alley Lipa has also become a gathering place for motorcycle enthusiasts. Riders from Metro Manila and nearby provinces make the trip to Lipa on weekends, not just to shop, but to connect with the community, enjoy the ambiance, and experience the premium environment.
Even in the smallest details, Motorrad Alley ensures that its spaces are designed for both comfort and functionality. In their restrooms, they installed high-quality products such as the Standing Lavatory and 1-Piece Watercloset from Pozzi, paired with the sleek Sefa Theodore Single Lever Lavatory Faucet, ensuring customers experience the same level of quality in every corner of their visit.
“We take pride in how our store looks because there’s nothing like this in Metro Manila,” says Mendoza. “It’s become a rider’s weekend destination. Lipa is famous for its lomi and goto, and now, Motorrad Alley has become part of that weekend ride culture.”
Riding Into The Future With Wilcon
As Motorrad Alley continues to grow, Wilcon remains a key partner in its journey. The goal is to keep expanding while maintaining the highest standards of design and functionality. FAMA Construction Corporation emphasizes the importance of having access to a wide range of products that help create spaces built to last, much like motorcycles designed for performance and durability. This is just the beginning for Motorrad Alley.
With Motorrad Alley redefining the motorcycle retail experience and Wilcon providing the foundation for its success, riders and enthusiasts can expect more exciting developments in the future. One thing is certain—whether it’s for home improvement or business expansion, Wilcon Depot is a partner in creating spaces that inspire and endure.
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IN-STOCKBrand : Sol Ceramica Series : Zelig Desc : Wood Planks Floor Tile Model : 915gw001 Size : 15x90cmSpecial Price ₱760.00 Regular Price ₱1,080.00 -
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For more information about Wilcon, visit www.wilcon.com.ph or follow their social media accounts on Facebook, Instagram and TikTok. You can also subscribe to and connect with them on Viber Community, LinkedIn, and YouTube. For inquiries, you may contact the Wilcon Depot Hotline at 88-WILCON (88-945266).
Do It With Wilcon Spotlight is an exclusive home improvement article that features inspiring ideas of Wilcon customer journey to their home renovation projects.
The home improvement items in Motorrad Alley Lipa were purchased from Wilcon Depot Lipa, Batangas.
**Quotes are translated to English for brevity
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